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Terms & Conditions

Last Updated: April 19, 2025

Welcome to rethinkCX. These Terms & Conditions ("Terms") govern your use of our website, https://www.rethinkcx.com ("Site"), and the customer experience (CX) consulting services we provide ("Services"). By accessing our Site or using our Services, you agree to these Terms. If you do not agree, please do not use our Site or Services.

Use of Our Site

You may use our Site for lawful purposes only. You agree not to:

  • Use the Site in any way that violates applicable laws or regulations.

  • Copy, reproduce, or distribute any content from the Site without our prior written consent.

  • Engage in any conduct that disrupts or interferes with the Site’s functionality.


1. Our Services

rethinkCX provides CX consulting services, including customer journey mapping, voice of the customer (VoC) programs, call center outsourcing, and more. By engaging our Services, you agree to the following:

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  • Payment: Payment terms vary by client and will be specified in your agreement. Payments may be required upfront, in increments, or as otherwise agreed. Invoices must be paid within 30 days of receipt unless otherwise stated.

  • Deliverables: We will deliver agreed-upon deliverables (e.g., reports, strategies) within the timelines specified in your agreement. Delays caused by the client (e.g., failure to provide data) may extend timelines.

  • Refunds: Refunds are not provided unless explicitly agreed in writing before the engagement begins.

  • Ownership: Deliverables remain the intellectual property of rethinkCX until payment is received in full. Upon payment, you receive a non-exclusive license to use the deliverables for your business.

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2. Limitation of Liability


rethinkCX strives to provide high-quality CX consulting services, but we do not guarantee specific outcomes (e.g., increased customer satisfaction). To the fullest extent permitted by law:

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  • rethinkCX shall not be liable for any indirect, incidental, or consequential damages arising from the use of our Site or Services.

  • Our total liability for any claim related to our Services shall not exceed the amount paid by you for the Services.

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3. Intellectual Property


All content on the Site, including text, images, and logos, is the property of rethinkCX or its licensors and is protected by copyright and trademark laws. You may not use our content without prior written permission.

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4. Termination


We reserve the right to terminate your access to the Site or Services if you violate these Terms. If either party terminates a Service agreement, you remain responsible for any outstanding payments for Services already rendered.

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5. Governing Law


These Terms shall be governed by the laws of Ontario, Canada, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved in the courts of Toronto, Ontario.

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6. Changes to These Terms


We may update these Terms from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Your continued use of the Site or Services after changes constitutes acceptance of the new Terms.

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7. Contact Us


If you have questions about these Terms, please contact us at:
Email: edvin.cernov@rethinkcx.com

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