Our Story
At rethinkCX we transcend the traditional boundaries of customer experience consulting firms. We're not content with merely meeting expectations; we thrive on pushing the limits and delivering innovative solutions tailored to your unique needs.
Our approach goes beyond conventional methods as we harness the entirety of the customer journey to achieve unparalleled results for you. From initial engagement to post-purchase satisfaction, we leverage every touchpoint to ensure a comprehensive and transformative experience.
Meet The Team

Patrick Louis
Vice President, Customer Experience
Patrick brings over two decades of global leadership in customer experience, having held pivotal roles at renowned brands such as Canada Goose, Mejuri, Lululemon, Tangerine, AIG, ING France, Club Med, and Disneyland Paris. His extensive background encompasses directing business solutions, sales, and service operations across diverse industries. At rethinkCX, Patrick leverages this wealth of experience to drive innovative strategies that enhance customer satisfaction and operational efficiency.​
Featured in: CXplorers Podcast
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Edvin Cernov
Director, Customer Experience
Edvin is a seasoned expert in the BPO and customer experience sector, with a track record of leading CX initiatives during periods of hypergrowth, notably at Canada Goose. His approach emphasizes empowering frontline agents and integrating adaptable technologies to meet evolving customer needs. At rethinkCX, Edvin focuses on delivering tailored CX solutions that balance technological advancements with the human touch, ensuring clients achieve scalable and customer-centric operations.​

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