About rethinkCX
Meet the Team
Two operators with decades of hands-on CX leadership at some of the world's best-known brands. We transcend the traditional boundaries of CX consulting because we have lived it.
The team behind rethinkCX has led CX atMejuri·Canada Goose·Lululemon·Tangerine·AIG·ING France·and more
Edvin Cernov
Edvin is a seasoned expert in the BPO and customer experience sector, with a track record of leading CX initiatives during periods of hypergrowth at Mejuri and Canada Goose. His approach emphasizes empowering frontline agents and integrating adaptable technologies to meet evolving customer needs. At rethinkCX, Edvin focuses on delivering tailored CX solutions that balance technological advancements with the human touch, ensuring clients achieve scalable and customer-centric operations.
Patrick Louis
Patrick brings over two decades of global leadership in customer experience, having held pivotal roles at renowned brands such as Canada Goose, Mejuri, Lululemon, Tangerine, AIG, ING France, Club Med, and Disneyland Paris. His extensive background encompasses directing business solutions, sales, and service operations across diverse industries. At rethinkCX, Patrick leverages this wealth of experience to drive innovative strategies that enhance customer satisfaction and operational efficiency.
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