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Privacy Policy

Last Updated: April 19, 2025

At rethinkCX, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, https://www.rethinkcx.com ("Site"), or engage with our customer experience (CX) consulting services ("Services").

1. Information We Collect
We may collect the following types of information:

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  • Personal Information: When you submit a contact form, book a meeting via Google Calendar, or sign up for our newsletter, we may collect your first and last name, email address, phone number, and company name.

  • Business Information: If you engage our Services, we may collect business-related data, such as customer feedback data for VoC programs or journey mapping data, as necessary to provide our consulting services.

  • Usage Data: We collect information about how you interact with our Site, such as your IP address, browser type, and pages visited, using cookies and analytics tools.

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2. How We Use Your Information
We use your information to:

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  • Provide and improve our Services (e.g., deliver CX consulting reports, schedule meetings).

  • Respond to your inquiries submitted via the contact form.

  • Send you newsletters, updates, or marketing communications (you can unsubscribe at any time).

  • Analyze Site usage to enhance user experience (e.g., via Google Analytics).

  • Comply with legal obligations or respond to legal requests.

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3. How We Share Your Information
We do not sell your personal information. We may share your information with:

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  • Third-Party Service Providers: We use trusted third parties to process data on our behalf, such as Google Calendar for bookings, Wix Email Marketing for newsletters, and Google Analytics for site analytics. These providers are contractually obligated to protect your data.

  • Legal Requirements: We may disclose your information if required by law or to protect our rights, safety, or property.

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4. Cookies and Tracking
We use cookies to improve your experience on our Site, such as tracking usage for analytics. You can manage cookie preferences through your browser settings. By using our Site, you consent to our use of cookies as described.

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5. Data Security
We implement reasonable security measures to protect your data, such as encryption and secure servers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

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6. Your Rights
Depending on your location, you may have rights regarding your personal data, including:

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  • The right to access the personal information we hold about you.

  • The right to request correction of inaccurate data.

  • The right to request deletion of your data (subject to legal obligations).

  • The right to opt out of marketing communications.

  • The right to withdraw consent for data processing where applicable

  • To exercise these rights, please contact us at edvin.cernov@rethinkcx.com.

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7. International Data Transfers
rethinkCX is based in Toronto, Ontario, Canada, and serves a global audience. Your data may be transferred to and processed in countries outside your jurisdiction, including Canada and the United States, where our third-party providers (e.g., Google, Wix) operate. We ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

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8. Retention of Data
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. For example, contact form data is retained for 2 years to manage inquiries, after which it is deleted unless needed for ongoing client relationships.

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9. Children’s Privacy
Our Site and Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child under 16, please contact us to have it removed.

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10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last Updated" date. Your continued use of the Site or Services after changes constitutes acceptance of the new Privacy Policy.

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11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us at:


Email: edvin.cernov@rethinkcx.com
Address: rethinkCX, Toronto, Ontario, Canada

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