CX Solutions for Hospitality

Craft memorable guest experiences that drive satisfaction and repeat visits.

The team behind rethinkCX has led CX atMejuri·Canada Goose·Lululemon·Tangerine·AIG·ING France·and more

In hospitality, customer experience is not a department. It is the entire business. A guest's perception is formed across dozens of touchpoints: the booking search, the reservation call, the check-in, the stay itself, and the post-departure follow-up. We help hospitality brands turn those moments into loyalty through guest journey mapping, post-stay VoC programs, and reservation outsourcing tuned to your PMS.

24/7
Reservation coverage
5-7x
Cheaper to retain
All PMS
Vendor experience
Always
Review monitoring

What we solve

Reservation and Booking Support

Outsourced reservation teams that handle inquiries, modifications, cancellations, and upsell opportunities with the warmth and efficiency your brand demands.

Multi-Touchpoint Journey Design

Complete guest journey mapping from pre-arrival confirmation to post-checkout survey, identifying where proactive outreach moves the needle on satisfaction.

Loyalty Program Optimization

Loyalty tiers, post-stay nurturing sequences, and VIP service protocols that increase repeat visits and reduce OTA dependency.

Concierge and High-Touch Service

Playbooks and training that ensure your concierge team exceeds expectations consistently, even during high-demand periods.

Guest Complaint and Recovery

Service recovery frameworks with pre-approved resolution authorities, empathy-led scripts, and escalation paths that transform negative experiences into loyalty.

Review Score Management

Post-stay feedback programs that capture dissatisfied guests before they reach TripAdvisor, plus response protocols for public reviews.

Built for guests

What hospitality-grade CX outsourcing actually looks like

These are the standards we apply when evaluating BPO partners for hotels, resorts, and travel brands.

Required from every partner

  • Proven hospitality experience across luxury and midscale brands
  • Agents trained on Opera, Amadeus, Mews, or your PMS
  • Multilingual bench for your priority source markets
  • Upsell and package-sell training for room revenue
  • 24/7 reservation and post-stay support available
  • Brand voice and tone onboarding before go-live

Verified before launch

  • Scenario-based role-plays for your property type
  • Service recovery authority and limits agreed upfront
  • Review response protocols reviewed with your team
  • Loyalty program playbooks calibrated to your tiers
  • QA scorecards tuned to your service standards
  • Weekly performance review cadence in place

The Guest Experience Is Your Brand

Acquiring a new guest costs five to seven times more than retaining one. Yet many hospitality brands run loyalty programs that feel generic and fail to drive direct bookings. We bring contact center and CX consulting discipline to an industry where these practices are often an afterthought, helping you turn every interaction into a reason to return.

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In-house vs outsourced

Guest support, two operating models

A side-by-side look at the coverage, cost, and quality trade-offs between running guest support in-house and engaging a vendor-neutral outsourcing partner.

Coverage hours
In-house team

Limited by front-desk and reservation shifts

Vendor-neutral outsourcing

24/7 reservation and post-stay support

Language breadth
In-house team

English plus whatever you can hire locally

Vendor-neutral outsourcing

Multilingual bench aligned to source markets

Peak-season scaling
In-house team

Fixed staffing often misses surge demand

Vendor-neutral outsourcing

Flex up for season, conventions, and events

PMS expertise
In-house team

Each new hire must be trained from scratch

Vendor-neutral outsourcing

Agents already trained on Opera, Mews, and more

Review response times
In-house team

Inconsistent and often delayed

Vendor-neutral outsourcing

Monitored and replied to within hours

Cost model
In-house team

Fixed payroll and benefits year-round

Vendor-neutral outsourcing

Per-interaction or per-seat, scales with demand

How we help

01

CX audit

We benchmark satisfaction, reservation conversion, and review scores against industry.

02

Journey mapping

We document every guest touchpoint from search to post-stay to surface quick wins.

03

Model design

We recommend the mix of in-house and outsourced, plus channels and staffing ratios.

04

Vendor selection

We identify and vet BPO partners with hospitality experience and language capabilities.

05

Measurement

We build the feedback loops and reporting that drive improvements quarter to quarter.

Ready to talk?

15 minutes. No pitch. Just clarity on your next step.

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Frequently Asked Questions

What does hospitality CX consulting include?
A hospitality CX engagement typically covers guest journey mapping across all pre-arrival, on-property, and post-stay touchpoints, a review and benchmarking of your current satisfaction scores, channel and staffing recommendations for reservation and concierge support, and a loyalty and retention strategy. Engagements can also include BPO vendor selection for outsourced reservation teams and post-stay follow-up programs.
Can you help us improve our online review scores?
Yes. Review management is a significant driver of bookings. We help hospitality brands build post-stay feedback programs that capture dissatisfied guests before they reach TripAdvisor or Google, and we design response protocols for public reviews that demonstrate responsiveness and brand care. We also work with BPO partners who offer dedicated review monitoring and response services.
How do outsourced reservation agents match our service standards?
We work exclusively with BPO vendors who have established hospitality practices. Their agents are trained in luxury service standards, guest communication etiquette, reservation system operation across platforms like Opera, Amadeus, and Mews, and upselling techniques for room upgrades and packages. Training includes scenario-based role-plays specific to your property type and brand voice.
What metrics should hospitality brands track for CX performance?
The most important hospitality CX metrics are: Guest Satisfaction Score (GSS), Net Promoter Score (NPS) measured post-stay, Online Review Score across TripAdvisor, Google, and Booking.com, Reservation Abandonment Rate (for voice and online channels), Speed to Answer for reservation lines, and Repeat Guest Rate as a long-term loyalty indicator.
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