Sales and Lead Generation Outsourcing
Accelerate revenue growth with outsourced SDR teams, inside sales agents, and lead generation programs that fill your pipeline with qualified opportunities.
The team behind rethinkCX has led CX atMejuri·Canada Goose·Lululemon·Tangerine·AIG·ING France·and more
Most companies think of outsourcing as a cost-saving strategy. But the highest-impact application is revenue generation. Outsourced SDR teams, inside sales agents, and lead qualification programs let you scale your sales capacity without the 6-month ramp time and overhead of in-house hiring. Sales and lead generation typically pair with outbound campaigns and inbound qualification for ecommerce and financial services revenue teams.
What's included
Multi-channel prospecting
Agents execute coordinated multi-channel outreach across phone, email, and LinkedIn, following a cadence designed for your target market and buyer persona.
BANT qualification
Every prospect is evaluated against Budget, Authority, Need, and Timeline criteria before being handed to your team. No unqualified leads cluttering your pipeline.
Inside sales (full cycle)
Dedicated agents manage the complete sales process from initial outreach to close for transactional or mid-market products.
Upsell and cross-sell programs
Agents trained on your product catalog identify and pursue expansion opportunities during renewal calls, onboarding check-ins, and proactive touchpoints.
SDR and BDR programs
Sales development representatives handle top-of-funnel prospecting and qualification, passing only sales-ready opportunities to your account executives.
Appointment setting
Book qualified meetings with decision-makers who meet your ICP criteria, on your calendar, with full pre-meeting briefing notes.
What good looks like
What a real sales outsourcing engagement looks like
These are the standards we apply when evaluating BPO partners for SDR, inside sales, and lead qualification programs.
Required from every partner
- BANT or MEDDIC qualification framework agreed upfront
- CRM integration so your team sees real-time lead flow
- Consultative selling discipline, not high-pressure tactics
- Multi-channel cadence across phone, email, and LinkedIn
- Brand-voice training before agents engage prospects
- TCPA, CAN-SPAM, and GDPR compliance controls
Verified before scaling
- Weekly calibration calls on lead quality
- ICP and qualification criteria documented together
- Reporting on outreach, contact, and qualification rates
- Pipeline and revenue attribution to the campaign
- Attrition and replacement plans written into the SOW
- Exit clauses with meaningful notice periods
Turn outsourcing into a revenue engine
We match you with vendors who specialize in sales outsourcing, not just call center operations. These are teams with sales training, CRM fluency, and consultative selling discipline. Use our BPO cost calculator to compare pricing. The result: more qualified pipeline, faster, at a fraction of the internal cost.
Book a Free 15-Min ConsultationIn-house SDRs vs outsourced
Two ways to build sales pipeline capacity
A side-by-side look at the time, cost, and flexibility trade-offs between hiring in-house SDRs and engaging a vendor-neutral outsourcing partner.
6 months including recruiting and ramp
2 to 4 weeks with pre-trained agents
$80K to $120K including benefits
$18K to $60K depending on geography
Hiring and severance cycles
Flex by campaign, month to month
Sales engagement, dialer, intent data
Included in the engagement
You manage the SDR layer
Vendor manages the team day to day
Internal calibration with AEs
Weekly calibration with documented criteria
How it works
ICP setup
Ideal customer profile, qualification framework, and campaign objectives aligned upfront.
Vendor match
BPO partners with sales outsourcing expertise, CRM fluency, and consultative selling discipline.
Build & train
Talk tracks, CRM integration, product training, and a supervised pilot before scaling.
Optimize
Weekly reporting on outreach, contact, qualification rate, and pipeline value generated.
Ready to talk?
15 minutes. No pitch. Just clarity on your next step.
Explore more
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Learn more →Outbound Services
Drive sales, generate leads, and run surveys with outbound-specialized teams.
Learn more →Technical Support
Multi-tier technical support with specialized agents and the right tools.
Learn more →Back-Office Support
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Learn more →Omnichannel Support
Unified voice, email, chat, and social for a seamless customer experience across every channel.
Learn more →Frequently Asked Questions
How does outsourced lead generation work?
What is the cost of outsourced sales agents?
How do you ensure lead quality from outsourced teams?
Can outsourced agents sell complex B2B products?
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